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What is Meta Description? Full Guide


What is Meta Description | NrcIndia?


Text snippet that is visible just below the title of your page in Search Results


Good Meta Description Improves
Click through Rate
• Meta Description is not considered
for ranking web page
•  Meta Description improves click
through rate in SERPs


5 Best Practices for Creating
1. Make it Unique


• Don’t duplicate your meta-description


• Pay special attention to category pages


•  Maintain your voice and style in each
meta-description


•  Keep it simple and easy to understand
•  Meta Description = Text Ad for your
Content
2. Mind the Length


• Keep the 160 Character limit in
Meta-Description


Short Meta Description gives the impression that the page is inadequate to solve the problem


Best Practice: Use 15-20 words in your meta-description3. Include Facts


• Include Interesting facts that you
have used in your article


• Facts get more attention
4. Manage Expectations


• Include what can be expected from the
page.
Visitors interested in Financial Industry
Visitors interested in Audio Content
• Avoid non-targeted visits
• Better User Engagement = High
Also Read For Vist: http://nrcindia.ml/


5. Use Keywords in Meta
Description
• Include keywords that are relevant
for the topic


• Include synonyms of keywords

Keyword/Synonyms in Meta Description influences click through rateSearch Phrase: “Restaurants in Coch

Also Read For Vist: http://nrcindia.ml/

Keyword/Synonyms in Meta Description influences click through rateSearch Phrase: “Restaurants in Coch

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